Services

Seven ways to turn content into customers

Below is exactly what each engagement includes, who it is built for, what it is measured on, and how long it takes. No packages you have to decode, no scope hidden until the contract.

See the results

Async-first, worldwide. Most clients start with one channel and expand once results show up.

01

SEO Content Writing

Articles that rank because they deserve to, and convert because they were built to.

Most SEO content fails for one of two reasons: it targets keywords nobody buys from, or it reads like it was written for a crawler instead of a person. I start from commercial intent — the searches your actual buyers make when they're close to a decision — then build the supporting cluster around them. Every piece ships optimized, internally linked, and pointed at a next step.

Best for

B2B SaaS and startups with a product to sell and a blog that isn't pulling its weight yet.

Timeline

First articles live in week 2. Meaningful ranking movement by month 3–4.

What you get

  • Keyword and search-intent research mapped to your funnel
  • Competitor content-gap analysis
  • 6–10 long-form articles per month, fully edited
  • On-page optimization: titles, meta, headings, schema
  • Internal linking plan that builds topical authority
  • Monthly ranking and traffic report

What it is measured on

  • Page-1 rankings for commercial, buyer-intent keywords
  • Organic traffic that converts into demos, not just sessions
  • A content library that compounds instead of decaying
02

Social Media Management

A social presence that runs without you having to think about it.

Posting daily isn't a strategy. I build a content mix that earns attention — education, story, social proof, and product in the right ratio — then run it end to end so you're not staring at an empty calendar on a Monday morning. Community engagement is part of the job, not an afterthought.

Best for

D2C and consumer brands that post consistently but see flat followers and no attributable revenue.

Timeline

Strategy and first calendar inside 10 days. Momentum typically visible in 4–8 weeks.

What you get

  • Platform-native strategy and content pillars
  • Monthly content calendar, approved in advance
  • Copy and creative direction for every post
  • Scheduling and publishing across channels
  • Daily community management and DM triage
  • Monthly performance review with next-month adjustments

What it is measured on

  • Engagement rate that climbs instead of flatlining
  • Follower growth without paid spend
  • Social that shows up in your revenue attribution
03

Copywriting

Words that do a job. Usually the job is revenue.

Good copy starts before the writing: what the buyer already believes, what they're comparing you to, and what's stopping them from acting. I do that research first — customer interviews, review mining, competitor teardowns — then write pages and sequences where every line either builds belief or removes friction.

Best for

Founders with real traffic and weak conversion, or a launch that needs to land the first time.

Timeline

Research in week 1, first drafts in week 2. Most projects wrap in 3–4 weeks.

What you get

  • Positioning and messaging framework
  • Landing pages and full website copy
  • Ad copy variants built for testing
  • Email sequences: welcome, nurture, launch, win-back
  • Voice and tone guide your team can reuse
  • Conversion rationale for every section, documented

What it is measured on

  • Higher conversion on the pages that already get traffic
  • Positioning your whole team can repeat consistently
  • Ad and email variants with a clear winner, not guesses
04

LinkedIn Personal Branding

Your expertise, published consistently — without you writing a word.

You already have the point of view. What's missing is the system to get it out of your head and in front of buyers every week. I run voice-note interviews, turn them into posts in your voice, and handle the engagement layer that actually drives reach. You spend 30 minutes a week; the profile does the rest.

Best for

Founders and executives with deep expertise, an invisible profile, and no time to post.

Timeline

Posting starts week 2. Inbound conversations typically begin in month 2–3.

What you get

  • Profile rewrite optimized for conversion, not vanity
  • Point of view and three content pillars
  • 4–5 ghostwritten posts per week from voice notes
  • Weekly 30-minute voice-note interview (your only time cost)
  • Daily engagement system on target accounts
  • Monthly report on impressions, followers and inbound

What it is measured on

  • Impressions and followers from the buyers you actually want
  • Qualified inbound conversations instead of cold outreach
  • A profile that closes prospects before the first call
05

Blog Strategy

The architecture underneath the articles — so the work compounds.

Publishing without a structure gives you a pile of posts, not an asset. This is the strategic layer: which topics you can realistically own, how they cluster, how they link, and in what order to build them. If you have a writing team already, this is what tells them what to write.

Best for

Teams already publishing who need direction, or anyone about to start and wanting to start right.

Timeline

Audit and roadmap delivered in 2–3 weeks as a standalone project.

What you get

  • Full content audit of what you've already published
  • Topical authority map and cluster design
  • 12-month prioritized editorial roadmap
  • Internal linking architecture and rules
  • Briefs your writers can execute without hand-holding
  • Measurement framework tied to business metrics

What it is measured on

  • A clear order of operations instead of a guessing game
  • Existing posts pulled into clusters that reinforce each other
  • A roadmap your team can run for a year
06

Content Marketing

The whole engine — creation, distribution, and the loop between them.

Most content programs over-invest in making things and under-invest in getting them seen. This is the full stack: a funnel-mapped content plan, a distribution playbook per channel, and a repurposing system that turns one pillar piece into a dozen assets. Creation and distribution planned together, not sequentially.

Best for

Companies who want one partner owning content end to end rather than stitching freelancers together.

Timeline

Strategy in weeks 1–2, first full production cycle by week 4.

What you get

  • Funnel-mapped content strategy across every stage
  • Pillar content production on a monthly cadence
  • Distribution playbook per channel
  • Repurposing engine: one pillar into 12+ assets
  • Lead magnets and gated assets where they fit
  • Monthly reporting tied to pipeline, not impressions

What it is measured on

  • Coverage across every funnel stage, not just top-of-funnel
  • More reach from the content you're already making
  • Content contribution you can point to in a board deck
07

AI-assisted Marketing Systems

Agency output from a small team — without the slop.

AI content fails when you skip the system. I build the production pipeline around your voice: research and drafting workflows, a style-guide-trained review layer, and human editing gates at the points that matter. Your team keeps the strategy and the final call; the machine handles the volume. I hand over the whole system so it runs after I'm gone.

Best for

Lean marketing teams who need enterprise-level output without an enterprise-level headcount.

Timeline

System built and handed over in 4–6 weeks, including team training.

What you get

  • Audit of your current content production workflow
  • Custom prompt workflows trained on your voice and style guide
  • Research, drafting and repurposing pipelines
  • Human-in-the-loop editing gates and quality checklists
  • Team training and full documentation
  • 30 days of support while your team runs it

What it is measured on

  • Output multiplied without adding headcount
  • Cost per asset down sharply, quality held or improved
  • A consistent brand voice across every channel

Every engagement runs the same six steps

Discovery, research, strategy, execution, optimization, reporting. Whatever the service, you always know what is happening and why.

See the process

Not sure which one you need?

That is what the first call is for. Tell me the goal and the constraints, and I will tell you honestly which of these moves the needle first — even if the answer is none of them yet.

Email instead